WIN A HOLIDAY THIS PEAKS WITH PURE LUXURY

02/01/2025

The ultra-luxury B2B brand of dnata Travel Group UK are set to define luxury in their latest campaign and book, launching today 02 January 2025. Sharing an exclusive collection of luxury holidays to entice every fortunate traveller, Pure Luxury’s Luxury: Defined showcases 60 specially-selected worldwide offers, including Europe, across six themes.

Beachside Bliss, Travel Tribe, Tailormade, Most Desired, Transformational Retreats and Effortless Escapes shape the journey through the brand’s campaign, highlighting that no matter the personal definition of paradise, there’s a world of luxury holiday possibilities available to all.

To celebrate the launch of Luxury: Defined, Pure Luxury will be awarding one lucky agent with an exclusive luxury holiday to the Maldives in association with Emirates and LUX* Resorts. Experience Luxury: Defined with a holiday to the incredible LUX* South Ari Atoll. Crowned as one of the best luxury island resorts in the Maldives, the lucky winner will enjoy a stay in an island paradise filled with memorable moments. Plus, enjoy return flights with Emirates to experience luxury and world-class service from start to finish.

To be in with a chance of winning this exceptional prize, agents must make a Pure Luxury package booking during the peaks period and register their bookings before 28 February 2025. Bookings including room nights at LUX* South Ari Atoll or flights with Emirates will receive an extra entry into the prize draw.
Plus, agents can now earn up to £1,500 Farebank Rewards on all Pure Luxury package bookings – awarded at the time of booking.

Sarah Lancashire, Marketing Director shared, “Our latest creation by Pure Luxury is the perfect tool for agents and their clients to uncover blissful beachside retreats, in-demand escapes, sanctuaries of wellness, bucket-list itineraries and more. We have worked closely with our luxury partners to create something that defines luxury to the highest standard.”

With Pure Luxury, the holiday begins from the moment you leave home courtesy of the complimentary UK chauffeur service that the brand introduced in 2024. Comfort is guaranteed with Blacklane’s fleet of luxury vehicles and a chauffeur who tracks your flight information on departure and arrival. Plus, to continue the luxury experience, when agents book with Pure Luxury, their clients receive complimentary UK airport passes. With access to premium lounges across the UK, they can wait for their flight in style and comfort.