INCREDIBLE JOURNEYS LAUNCH BRAND-NEW TRAINING PROGRAMME, SUPPORTING AGENTS TO MASTER THE MARKET
13/05/2025
The touring and adventure brand of dnata Travel Group UK, Incredible Journeys, have proudly launched their inaugural educational programme for an exclusive group of 17 hand selected agents today, titled Master the Market.
This seven-week programme has been designed to provide touring and adventure agents with all the tools they need to confidently promote and sell these holidays to their customers. At the end of the training period, these agents will be known as Incredible Journeys Touring Champions, and they will be able to promote, sell, and advocate for the touring sector.
Incredible Journeys are kicking off Master the Market today with an introductory webinar for the cohort of passionate agents. On this webinar they will receive an overview of the following seven weeks and will have the chance to meet the experts who will be helping them complete the training and support them in expanding their knowledge.
Throughout the educational programme, the 17 agents will receive a new module each week, two exclusive offer comms each week, a marketing task to complete to kick-start and elevate their touring business, and an invitation to Incredible Journeys’ two-day touring celebration, as well as visits from the Incredible Journeys team and one to one training throughout. Furthermore, agents will receive direct access to the brand’s expert team and their fellow Touring Champions in a private Facebook group, created specifically for their questions, feedback and to receive important updates and insight from Incredible Journeys.
The committed agents, who are all keen to jump into developing their learning, will also be supported with access to bespoke marketing assets including a printed pack inclusive of a Master the Market guide, partner factsheets, details of an exciting incentive prize and a selection of Incredible Journeys stylish merchandise.
Online, agents can make use of the dedicated Master the Market micro-site, where they can find videos from the brand’s valued partners, downloadable assets and partake in tests and tasks to monitor their progress.
Incredible Journeys are always looking for ways to grow and develop their agents’ confidence and capabilities, with the help of their supplier partners. Master the Market is supported by over 10 of Incredible Journeys supplier partners who also understand the value in educating agents in touring and adventure.
Simon Applebaum, Managing Director and member of the ATAS Board shared, “Travel agents in the UK who are taking the time to educate themselves on the touring and adventure sector, and those who are successfully securing these bookings, are reaping the rewards. It is such an exciting and ever-growing sector of the industry, and one that comes with higher price points and therefore higher commission for agents. We are proud to be able to support these committed agents through every step of their growth, and I am personally looking forward to seeing just how far their businesses can go with the help of our expert team.”
The first Master the Market group originally had a limit of 15 travel agents, however due to popular demand, Incredible Journeys expanded the group to 17 travel agents. With more agents keen to join the new training programme, Incredible Journeys have confirmed there will be two more Master the Market cohort groups to follow later this year, which agents will be able to register their interest for soon.