GOLD MEDAL HOSTED 91 AGENTS ON FAM TRIPS OVER THE LAST THREE MONTHS
30/06/2025
Since March 2025, Gold Medal, Pure Luxury, Cruise Plus and Incredible Journeys have hosted 15 agent Fam trips combined, for 91 attending agents to various destinations including Florida, Vietnam, Singapore, Thailand, Ras Al Khaimah, Kuala Lumpur and Abu Dhabi.
FAM trips are an integral part of dnata Travel Groups UK B2B brands’ strategy and are built into their campaigns and throughout their marketing. The recent FAM trips were both incentive prizes from previous marketing campaigns, and solus trips for agencies to educate, thank and reward them for their exceptional business.
With an average of six agents per travelling FAM Trip, the B2B dnata Travel Group UK brands are ensuring their groups remain smaller in size so every agent has the opportunity to ask questions and enjoy the trip without the group feeling overcrowded. This also results in each FAM group forming close bonds and ultimately having a better experience.
One of the first of Gold Medal’s 2025 FAM trips travelled to Abu Dhabi and was the incentive prize from the brand’s Dubai & Arabia brochure launch campaign in 2024.
Eleanor Ferry, Trade Partnerships Executive hosted this trip and commented, “In March I was lucky enough to host my first ever FAM trip to Abu Dhabi with a group of four brilliant agents, who all won their place following our incentive prize draw. They were all so keen to learn about the destination and grateful to Gold Medal for providing them with this opportunity. After four days of exploring Yas Island including Ferrari World, Yas Waterworld and Warner Brother Studios, plus staying at two beautiful hotels and enjoying a private tour of the Louvre and surrounding areas, we were all truly blown away.”
Sarah Lancashire, Marketing Director concluded, “Every FAM trip we host has been meticulously planned to provide agents with the best education of the destination and resorts possible, in line with our In Focus campaigns.”
“15 FAM trips in three months is a huge accomplishment for our brands and further highlights our dedication to expanding knowledge and rewarding our agents. We are very proud of this and we will continue to provide these opportunities throughout the year.”
Trips for consortiums including Barrhead, Millington’s Travel, Polka Dot Travel, Vertical Travel, Miles Morgan Travel, Designer Travel and Mid-counties CoOp Travel were hosted by Gold Medal colleagues and supported by partners in the different destinations.
Gold Medal, Pure Luxury, Cruise Plus and Incredible Journeys incentives can be found on their website at goldmedal.co.uk. To read more about their recent FAM Trips, agents can visit: https://www.goldmedal.co.uk/gold-medal/campaigns/fam-trip-blogs/postcards-from/