DNATA TRAVEL GROUP UK AND G ADVENTURES CONQUER MOUNT TOUBKAL TO RAISE £10,000 FOR CHARITY 

20/05/2024

Dnata Travel Group UK have partnered with G Adventures to climb the staggering 4,167-meter-high Mount Toubkal, aiming to raise £10,000 for communities in Morocco via Planeterra, G Adventures’ not-for-profit partner, who use community tourism as a force for good. 

Fifteen dnata Travel Group UK colleagues, plus Stu Darnley and Jen Watson from G Adventures began their trek of the highest peak in Morocco, the Atlas Mountains, North Africa and the Arab, on Friday 17th May, and successfully reached its summit on Sunday 19th May after three days of perseverance. 

For the past two decades, G Adventures and Planeterra have worked together to harness the immense potential of responsible travel to make a positive difference in the lives of women, at-risk youth, and indigenous communities around the world. Working with local partners on all seven continents, over 750,000 lives have been changed through the course of its work. 

dnata Travel Group have an initiative called dnata4good, which aims to support the communities the business work, live and thrive in. It acknowledges the importance of being socially accountable and making an impact beyond business goals and pledges to give back to the communities they serve by supporting charities and community development projects that align with their charitable pillars: Community, Environment and Wellbeing. 

Lesley Rollo, CEO dnata Travel Group shared, “At dnata we are passionate about providing assistance to persons impacted by disaster, illness and crisis situations, much like the terrible earthquakes that impacted Morocco last year. Dnata4good exists to give back where we can, so partnering with G Adventures on this incredible mission is just a small step in supporting a country faced with the unimaginable.” 

To support dnata4good and G Adventures in turning travel into impact by donating towards their fundraiser, follow this link - dnata4good - Campaign (classy.org)