GOLD MEDAL PARTNER WITH MIRAL TO EDUCATE AGENTS ON YAS ISLAND 

17/10/2024

Gold Medal, the flagship brand of dnata Travel Group UK are encouraging agents to stay and play on Yas Island, following the confirmation of their brand-new partnership with Miral. Miral is responsible for the destination management of several must-visit leisure, entertainment and cultural landmarks in Abu Dhabi, including Yas Island - the region’s top entertainment and leisure destination. 

Launching on 17^th October, their brand-new 8-week campaign is set to expand agents’ knowledge and confidence in selling Yas Island experiences such as Ferrari World, Yas Waterworld and Warner Bros. World™ Abu Dhabi. Gold Medal agents will benefit from a handy 8-page agent facing guide; bite-sized training videos available across Gold Medal’s social channels and website; exclusive offers and much more. 

Agents can also register to attend Gold Medal’s LIVE Webinar taking place on 30 October, where Darrin Des Vignes, Miral’s UK Country Director, will be delivering training and answering any questions agents may have. Plus, Gold Medal’s Trade Partnership Managers will be out on the road helping to educate agents on Miral’s diverse portfolio of unique attractions and theme parks throughout the campaign.  

Sarah Lancashire, Marketing Director shared, “We are thrilled to be in campaign with Miral and to be sharing our expertise with agents across several different touchpoints. Yas Island is fast becoming one of the most popular areas of the trendy UAE and with its sought-after attractions we can see why. It’s the perfect destination to stay, play and explore and this campaign highlights that in abundance.”  

Gold Medal and Miral are also taking 20 hand-selected agents to the Abu Dhabi Grand Prix this December where they will have chance to immerse themselves in all the F1 racing excitement, as well as Yas Island’s attractions across the three-day trip.