INCREDIBLE JOURNEYS GOES FROM STRENGTH TO STRENGTH

24/01/2024

Incredible Journeys, the specialist touring and adventure brand of dnata Travel Group UK, have been on their
own truly incredible journey since their relaunch in March last year. After a successful end to 2023, and
following the release of their latest campaign – Little Book of Incredible Journeys - the brand has reported a
triumphant peaks period so far.

Bookings in peaks have grown 65% compared to the same period last year, with 64% more agents choosing tobook with the brand. Asia is storming to the top of the pile for popular destinations, recording a sales growthof over 300% since the start of the financial year. Within Asia, touring holidays to Malaysia are leading theway this peaks period, followed by Thailand and Japan.

Incredible Journeys tailor-make more than just an adventure holiday, the brand now has an extensive
portfolio of over 30 expert partners who offer a fantastic variety of tours, including escorted touring, rail
journeys, private touring and luxury touring to name a few. The brand has worked tirelessly throughout the
year to ensure they can provide a tour suited to any styled traveller.

Simon Applebaum, Managing Director shared, “Incredible Journeys is constantly beating its own records this
peaks period and I think this is testament to the hard work that has gone into building the brand across 2023.
Following its relaunch, we have developed every touch point of the brand to ensure agents get the service
and product they need.

Applebaum continued, “Our sales centre are passionate about providing our agents with the support and
competitive offers they need – this peaks has really put this to the test but the growth in our calls and
bookings speaks for itself.”