GOLD MEDAL UNVEIL FOURTH BROCHURE OF THE YEAR - USA & CANADA

06/07/2023

Gold Medal, flagship brand of dnata Travel Group UK B2B, have revealed their new USA & Canada
brochure and are promoting it to agents across the UK from today, 6 July. The campaign will run for
six weeks and comes with an extensive portfolio of holidays and itineraries, curated by the
experienced Gold Medal team.

More than 200 agents will receive the new brochure that is 112 pages in length and follows the same
refreshed and enhanced design as the four brochures Gold Medal have launched already this year.
Featuring five new properties and 21 new experiences to discover, the publication is a roundup of
the best destinations USA and Canada have to offer.

To celebrate the launch of the USA & Canada 2023-24 brochure, Gold Medal are giving agents the
chance to win a multi-centre American adventure holiday, to the USA’s Golden Triangle. The holiday
incorporates the iconic cities of San Francisco, Los Angeles, and Las Vegas, and one lucky agent
could be enjoying all three destinations, plus international and domestic flights, Alamo car hire and a
selection of in-resort experiences. To win this USA holiday for two people, agents must simply make
any USA or Canada package booking with Gold Medal between 06 July and 17 August 2023.
Furthermore, Gold Medal are issuing double Farebank rewards to agents who make a booking for
USA or Canada packages between 6 July and 6 August 2023.

The brochure features hotels agents may not have seen before, such as the new Arlo SoHo Hotel in
New York, and the new Holiday Inn Club Vacations at Orange Lake Resort in Orlando. For agents
looking to book popular American getaways, the brochure still includes must-haves such as the iconic
USA road trip, Route 66, and holidays to Hawaii with the option to extend trips with a few nights in
San Francisco on the way.

The experts at Gold Medal have identified trends such as the increase in popularity of ranch holidays;
outdoor adventures; and customers’ desires to stay longer in cities to explore on a deeper level - so
agents will have the ability to meet all their customers’ requirements.
Commenting on the release of the campaign and brochure, Gold Medal’s Head of Product, West,
Mark Henderson, said: “USA and Canada are destinations that we pride ourselves in being experts of.
We work with the world’s leading airlines and boast an impressive portfolio of hotel providers to
ensure all our brochures offer only the best destinations and offerings.”

Henderson continued, “In this campaign, we have chosen to highlight a wealth of inspirational
itineraries. These multi-centre journeys allow customers to really immerse themselves in the
incredible variety of experiences on offer in the USA and Canada. The highlights including “From the
Capitol to the Coast; A Mid-Atlantic Adventure” and “America's Golden Triangle” are just two of the
exciting journeys that Gold Medal offer, our team have the expertise and know-how to create
bespoke itineraries to truly suit your customers’ dream America holiday. We believe this really does
differentiates us from the rest of the industry.”

With a continued focus on USA, Gold Medal are reminding agents that they won’t be beaten on price
for Orlando 2024 holidays. Agents can earn Farebank Rewards on every package booking, plus an
instant bonus of £25 on all new 2024 Orlando bookings made before 13 July 2023.
For agents wanting to discover more about Gold Medal’s USA & Canada brochure and campaign, visit
goldmedal.co.uk.