PURE LUXURY SHARE DREAM HOLIDAY INSPIRATION IN NEW SEPTEMBER CAMPAIGN – THE PORTFOLIO

05/09/2023

Pure Luxury, the ultra-luxury sister brand of Gold Medal, have shared their latest collection of
sensational resorts across the most beloved destinations as part of their September peaks campaign.
Titled The Portfolio, the campaign has been developed with true passion by their inhouse experts
and is supported by Pure Luxury’s micro-site and a brand-new book. The campaign begins 05
September and will run for eight weeks.

The Portfolio highlights the extensive knowledge of the Pure Luxury team and the exceptional quality
of partners they work with. The stylish 60-page book is split by destination, making it easy for agents
to navigate, and will be landing with 200 agent partners this week, alongside a supporting pricing
sheet to highlight the luxury offers.

Launching on the same day is The Portfolio’s micro-site, where agents can find individual landing
pages for every property featured, plus destination insight and downloadable marketing assets
including the book, offers and social media content - all created to inspire travel and help agents
drive sales.

With the launch of their new campaign, Pure Luxury are giving agents the chance to win a
phenomenal four-night New York holiday for two people, staying at Mondrian Park Avenue Hotel and
flying business class with United Airlines. The winning agent will also receive $500 spending money
and a SUMMIT One experience.

To enter the prize draw, agents must make a Pure Luxury package booking between 05 September
and 31 October and register their bookings here, https://forms.office.com/r/8XaGTcEUMF or send
their booking reference to [email protected] by 01 November. For agents who book
United Airlines flights as part of their customers’ booking, they will receive an extra entry.
Passionate about rewarding their luxury agents for their ongoing loyalty, the brand will also be
hosting a weekly Facebook giveaway, with all bookings between 05 September and 31 October being
entered into the draw. Prizes, including Neom gifts, Pure Luxury branded merchandise and a branded
hamper inclusive of Champagne, are all up for grabs.

And in addition, Pure Luxury are also reminding agents about their industry leading Farebank
rewards scheme, which allows them to earn on all Pure Luxury package bookings.
Sarah Lancashire, dnata Travel Group UK B2B Marketing Director, commented, “The inclusions within
the campaign, book and micro-site have been carefully hand-selected with all dream holidays
considered across USA, Indian Ocean, Africa, Thailand, Indonesia, Malaysia, UAE, Caribbean, and
Europe. We have 50 enticing offers prepared for our agents to promote, and our expert sales team is
ready and waiting to help them to secure their customers’ luxury bookings.”
Lancashire continued, “Over the last 12 months we have made enhancements across our Pure
Luxury brand including the team, operations, marketing, training and incentives. Our dedication to

expanding and investing in Pure Luxury has enabled us to create The Portfolio to an exceptional
standard, and we are immensely proud to deliver this to our agents.”
Pure Luxury’s sister brands Gold Medal, Cruise Plus and Incredible Journeys are also releasing
inspirational campaigns this week to support market demand and provide both last minute escapes
and 2024 departures.