CRUISE PLUS’ LATEST CAMPAIGN “THE CRUISE COLLECTION” HIGHLIGHTS 5 KEY CRUISING THEMES

06/09/2023

The sailing experts at Cruise Plus have launched their latest campaign today, The Cruise Collection,
which offers agents an assortment of expertly crafted 2024 and 2025 cruise and stay itineraries.
The brand, who have an extensive portfolio of cruise partners, have meticulously explored and
identified the rising trends and in-demand themes within the industry, to create truly immersive
holidays for this eight-week campaign, combining experiences across air, land and sea.

The five themes Cruise Plus have recognized create the foundations for The Cruise Collection and
can be discovered in more detail throughout the marketing assets, supporting micro-site and 48-
page book. From 06 September, agents can download the 26 cruise offers for their store windows or
to share on their social media channels, while 250 agents will receive the book by direct mail.

Ship-within-a-ship
For agents’ customers’ looking for a more intimate cruise with access to exclusive facilities and
premium service, the ship-within-a-ship concept provides a special touch onboard an already
exceptional ship. As part of The Cruise Collection, Cruise Plus have worked with their partners MSC,
Norwegian Cruise Line and Royal Caribbean to highlight the outstanding offers available.

Luxury Cruising
Luxury by Cruise Plus is a portfolio of specially selected cruise lines, including Azamara, Oceania and
Silversea, who cater to the most discerning of guests. This section of the campaign is complemented
by a collection of hand-picked luxury hotels, tours, rail journeys and flights from world-class airlines.

Family Cruising
The Cruise Plus team are perfectly positioned to assist with family cruising. The campaign highlights
ships who have vast arrays of on-board experiences and holidays which offer immersive excursions
for multi-generational groups.

New Ships
Working closely with 45 leading cruise lines allows the brand to stay up to date with all their
enhancements and eagerly awaited new ships. In The Cruise Collection, agents can discover new
arrivals from Royal Caribbean, Princess Cruises’ and Cunard – meaning their customers could be one
of the first to board.

Wanderlust
For true bucket list inspiration, combining pre- and post-cruise stays and immersive tours, Cruise Plus
have developed a Wanderlust section that forms part of the campaign. Agents can make use of the
insider knowledge of the brand’s experts to offer extended sailings, across multiple destinations.

Agents who make Cruise Plus package bookings can earn competitive Farebank Rewards.
Specific incentives for this campaign include the chance for one agent to win a holiday fund of
£4,000 towards a Cruise Plus holiday. This will be based on a prize draw of agent bookings between
06 September and 31 October. Agents can register bookings here
https://forms.office.com/r/8XaGTcEUMF or send their booking reference to
[email protected] by 01 November.

Cruise Plus are also rewarding their cruise agents throughout the campaign, with a weekly giveaway.
All bookings made throughout the campaign period will be entered into a prize draw to win exciting
prizes such as a branded hamper with Champagne, Neom gifts and Cruise Plus merchandise.
Winners will be announced via Facebook.

Marketing Director dnata Travel Group B2B, Sarah Lancashire shared, “The Cruise Collection brings
something fresh and inspirational to our agents who have been tapping into the cruise and luxury
cruise market. We decided to create this campaign based on five themes to help them filter through
our wide offering and find the exact holiday they are looking for, while the Plus element of our brand
elevates us from the rest of the industry – it provides a bespoke touch to already incredible cruises,
tours, and hotels.”