PURE LUXURY ADD EUROPE TO THEIR BROCHURE PORTFOLIO

25/10/2023

Pure Luxury, the specialist ultra-luxury B2B brand of dnata Travel Group UK, has released its first dedicated European brochure today, 25^th October. The EUROPE Brochure is the third and final of Pure Luxury’s 2023 brochure portfolio, following the release of their ISLANDS & BEACHES brochure (March 2023) and CITIES brochure (July 2023).

The 68-page brochure has been developed following feedback from Pure Luxury agents who were seeing increasing demand for European holidays from their clients. Pure Luxury have therefore hand-selected 41 properties to be featured in the brochure to showcase some of the best options from their full European portfolio. Luxury resorts across Spain, Portugal, Greece, Cyprus, Italy, Turkey, Montenegro, Croatia and Morocco are all highlighted.

The EUROPE brochure will be landing with 200 agents across the UK, along with Pure Luxury’s brochure guide and supporting incentive information.

To celebrate the launch, Pure Luxury are giving agents the chance to win a place on a VIP FAM trip. The prize includes the opportunity to stay at the entirety of One&Only’s stunning European portfolio; One&Only Portonovi, Montenegro, and their two new Greek resorts - One&Only Aesthesis, Athens and One&Only Kéa Island.

To enter, agents must make a Europe booking with Pure Luxury between 25 October and 15 December 2023, and email their name and booking reference to [email protected]. Bookings made to a One&Only property will receive an extra entry.

There are five places to be won and the trip will travel in April 2024. Pure Luxury will announce the winners by January 2024.

Sarah Lancashire, Marketing Director shared, “Luxury in Europe is a constantly growing market with some outstanding suppliers - One&Only Resorts, Six Senses, Ikos & Sani Resorts and Domes Resorts to name a few. We work with not only these exceptional suppliers, and many more, but also an array of airlines which allow us to tailor-make our customer’s ideal European getaways”.

Lancashire continued, “Summer 2024 is already selling well, with Greece being our top selling European destination, up 50% since the previous year. Our agents are receiving more and more requests for beautiful European destinations, so we felt this was the perfect time to introduce it fully into our portfolio”.

Pure Luxury’s EUROPE brochure will be supported by a micro-site with links to downloadable marketing content, and throughout November agents can expect to see upweighted promotions around Europe.