AGENTS JOIN PURE LUXURY FOR AN AFTERNOON OF EUROPEAN DESTINATION INSPIRATION

03/07/2023

Pure Luxury, the ultra-luxury sister brand of Gold Medal, have hosted over 52 agents over the last
week in Edinburgh, Manchester, London, Bristol, and Birmingham to celebrate the eclectic patchwork
of wonders that Europe has to offer. The Pure Luxury team were joined by a number of their
European luxury partners, including Ikos Resorts and Sani Resorts, One&Only Resorts, Jumeirah
Hotels and Resorts, and Constantinou Bros Hotels, who shared their insight and latest updates with
Pure Luxury’s valued agents.

Pure Luxury launched a dedicated Europe campaign earlier this summer. The printed book
showcased a selection of key beach resorts, an array of immersive city breaks, and retreats within
majestic mountain landscapes – all curated by the brand’s expert product team. This mini guide and
campaign was a sneak peak of what is to come from Pure Luxury as their highly anticipated, first
main title brochure dedicated to Europe, lands this October.

Reflecting on the success of the events, Sarah Lancashire, marketing director, shared, “The
afternoon tea events were a great way of engaging agents with what Europe has to offer and for
them to speak to our much-loved suppliers. Pure Luxury’s portfolio is both varied and extensive, and
as demand for European destinations and their iconic luxury properties continues to grow, we felt it
was the perfect opportunity to share our insight and expertise with our agents. It was important to
us to ensure our agents know that the Pure Luxury team have all the tools at hand to tailor-make
their customer’s ideal European getaway; combining their choice of luxury property with an array of
scheduled and charter airlines flying from their regional airport.”

The brand’s Europe brochure launches in October and follows the summer mini-campaign. Displaying
a wider selection from Pure Luxury's European portfolio of properties, each specially chosen to
support market demand, and showcasing the expertise the Pure Luxury team have across this.