GOLD MEDAL SPECIALIST BRAND INCREDIBLE JOURNEYS SIGN PARTNERSHIP WITH NOT IN THE GUIDEBOOKS

16/06/2023

Incredible Journeys, specialist touring and adventure brand of dnata Travel Group B2B and sister brand of Gold Medal, are excited to announce their new partnership with experience specialist Not in the Guidebook. The new partnership offers the opportunity for agents to book an extensive range trips, experiences and activities through Incredible Journeys, Gold Medal and Cruise Plus. 

Not in the Guidebooks offers authentic, sustainable travel experiences and holidays designed and
delivered by local hosts - ensuring trips are local and sustainable. Their vision is to create a world
where people connect with locality and engage with the place and culture in a more intimate way,
whilst having a minimum impact on the planet. The range of experiences include private adventures,
mini breaks, day experiences and family adventures.

When commenting on the new partnership, Carol Savage, CEO, Not in the Guidebooks, said: “We are
thrilled to be partnering with Gold Medal. Given that they are one of the largest independent B2B
tour operators in the UK, it’s great that they have recognised us as a key partner to supply them with
our extensive portfolio of experiential and sustainable travel experiences.

“Agents can now package an Incredible Journeys, Gold Medal or Cruise Plus holiday with any of our
authentic local experiences. These range from taking an off-the-beaten-track multi-trip adventure, or
a more immersive experience into the local culture of a destination, to adding a few day trips into a
holiday itinerary to support local communities and environments. We also have an extensive range of
Wildlife and Wellness holidays, and even language, creative and food-themed experiences.”

Incredible Journeys have welcomed the partnership as they continue to build their impressive
portfolio of suppliers and seeking exciting partnership opportunities since their relaunch in March
2023. The brand has had a complete branding refresh, taking on a new look and feel and have been
enjoying an impressive uplift in bookings sinch the launch.

Simon Applebaum, Managing Director of dnata Travel Group B2B shared, “We are thrilled to
announce our latest partnership with Not in the Guidebooks. We know that travel agents will be
pleased that they are now able to book the iconic trips that Not in the Guidebooks are renowned for
through Incredible Journeys".

Applebaum continued, “Not in the Guidebooks’ extensive range of day experiences and multiday
tours worldwide are designed to immerse travellers into each destination, and we are looking
forward to being able to assist our agents with incorporating these exciting options into their
customers’ travel plans. With the Incredible Journeys team enhancing its offering with further land,
hotel and flight choices, the team have a world of choice at their fingertips to support our agents in
creating a truly incredible journey.”