INTRODUCING DIGITAL DISCOVERY, GOLD MEDAL'S NEW AGENT WEBSITE
27/06/2023
Gold Medal, the flagship brand of dnata Travel Group UK B2B, have made exciting enhancements to
their website which allows agents to access a brand-new technology training hub, service hub and
marketing hub. Agents can also make the most of a newly configured and upgraded holidays funnel
tool which allows them to search for and book holiday packages in just a few clicks. Agents are now
also able to edit their commission prior to confirming a booking – a function that has been on the
radar for many of the brand’s key agent partners.
Providing the very best service for their agents is a core focus for Gold Medal and this, of course,
extends to their digital offering and their website. To ensure that all functionality improvements were
driven by agent insight, the Digital Product team created group surveys, went on the road to visit
agents, and gathered feedback from their agent partners. From there, a robust plan and roadmap
was created to enhance the Gold Medal online booking website.
Digital Product Director, Jamie Greystock, shared “We have been working incredibly hard over the
last 18 months to further enhance the Gold Medal website and bring agents some great new
features. The main goal was, and continues to be, is creating an agent website, with agents. With
their guidance, requests, and insight we will continue to build a functional tool that meets their
needs. A lot of investment from both agents and our experienced team has allowed us to create
something we are incredibly proud of and are excited to share.”
Greystock continued: “The website now has the functions to support agents in creating the absolute
best holidays for their customers wanting to book with Gold Medal, and offers an abundance of
content and helpful tips for agents to follow.”
As part of Gold Medal’s Digital Discovery focus, agents who make an online booking through
goldmedal.co.uk will have the chance to win one of three amazing prizes - £150, £250 or £500 in
Farebank rewards until 31st July.
Edit Commission
One of the key enhancements to the Gold Medal website is the ability for an agent to increase or
decrease their commission prior to booking. As it is at quote level, this is available for any individual
components such as a flight only, hotel only, or holiday packages.
Giving agents the ability to edit their commission was something Greystock felt passionately about,
he commented: “When asking agents for their thoughts on what improvements we could make to
the website, the ability to edit commission came through strongly on multiple occasions. We have
implemented this now successfully and it is a really simple step for agents to follow, I would
encourage anyone who hasn’t already, to give it a go on their next online booking at
goldmedal.co.uk.”
Technology Training Hub
The Technology training hub is the new home for training videos for agents. Quick and easy to
follow, the videos contain top tips for agents on how to get the best use out of the site and have a
better experience finding the perfect holiday. It also includes ‘how to’ videos detailing what support
agents can get via the online hubs, including the new service hub and marketing hub.
Service Hub
The service hub is a dedicated area for post-booking support. Agents can submit requests and gain
contact information for service teams, as well as access useful links to the latest official travel advice,
airline information, terms and conditions, and much more.
Marketing Hub
On the marketing hub, agents will find everything they need to market their business and inspire
travel, with collateral and campaigns from Gold Medal and their specialist brands – Pure Luxury,
Cruise Plus and Incredible Journeys. From the latest offers to handy guides, destination and sale mini
brochures, to social content.
Again, the team at Gold Medal have shared a wealth of handy tips and tricks via the online training
videos on the technology training hub. With agents at the heart of all this development, Gold Medal
have also created an insightful and easy-to-use 16-page digital booklet which highlights the updated
website features and how to use them. The digital guide provides a how-to on all the tools they need
for the easiest and most seamless booking experiences online.
Greystock continued: “The Gold Medal and Agent collaboration initiative introduced last year has
been a real force for change and we are continually building the ‘Digital Product Agent Community’
to work with and understand agent needs and requirements.”
The Digital Product Agent Community is a platform for agents to feed back their needs and
requirements around the Gold Medal website offering. Agents who want to join the community can
do so by getting in touch at [email protected]. Agents can also keep up to date
with what is on dnata Travel Group B2B’s technology roadmap and new features being released by
visiting the new and improved technology hub at https://www.goldmedal.co.uk/products/technology-hub/.