PURE LUXURY EXPAND PORTFOLIO WITH NEW CITIES BROCHURE

01/08/2023

Pure Luxury, the ultra-luxury sister brand of Gold Medal, have released their inaugural CITIES
campaign and brochure today, 1 August. The 88-page brochure showcases iconic city destinations,
their breathtaking attractions, and the incredible experiences that await in the surrounding areas.

The destination experts at Pure Luxury have expanded their bespoke offering so agents can supply
their customers with city breaks filled with total opulence. From New York and Washington D.C. in
the USA; Bangkok in the Far East; or Paris and Barcelona in Europe, just to name a few, the
brochure captures the unlimited adventures to be had in some of the most remarkable and
captivating cities in the world.

More than 200 agents will receive Pure Luxury’s new CITIES brochure, with the campaign also being
supported through e-shots, social media channels and marketing communications for agents to use.
In addition, the brochure launch is accompanied with an exciting agent incentive. To celebrate the
launch of the CITIES brochure, Pure Luxury are giving agents the chance to win an exclusive holiday
to Las Vegas. This prize includes 5 nights room only at the brand-new Fontainebleau Las Vegas plus
return flights with Virgin Atlantic and Delta Air Lines for two people.

To enter the prize draw, agents must make any booking to one of the properties featured in the
CITIES portfolio with Pure Luxury between 1 August – 31 August 2023. Make a booking staying at
Fontainebleau Las Vegas and agents will receive double entry. To enter agents should email
[email protected] with their booking reference, name and ABTA number, before 1
September. The lucky winner will be announced in September.

Commenting on the brochure launch Sarah Lancashire, dnata Travel Group B2B Marketing Director
said, “We are thrilled to be sharing our latest campaign and brochure with agents across the UK from
today. Introducing a dedicated CITIES brochure not only showcases our extensive portfolio of
destinations and the suppliers we have across the world, but also provides a wealth of new
inspiration and itineraries for agents and their customers. Our expert Pure Luxury sales team have
ventured to cities around the world on both personal and professional visits, so have first-hand
knowledge, insight and inspiration ready to share.”

CITIES is the second brochure so far this year for Pure Luxury, following the release of Beaches &
Islands. The brand took on a new look and feel towards the end of last year which welcomed luxury
enhancements across all touch points to better reflect the elevated ultra-luxury service and product
offering. Agents can also look forward to Pure Luxury’s dedicated Europe brochure, which launches
this October.